<text response_time="2021/05/04 11:41:15 am CET" respondent_ID="R3" respondent_descriptor="Packaging Manager - Brand Owner" language_policy="Yes"> 
<Q: Please elaborate on your language policy.> All claims needs to be supported and consumers needs to understand it easily. 
<Q: What makes a good packaging label? What information should be prioritised?> Ingredients, essential legal details - date, batch number, communication details, allergens, benefits, type of pack, disposal instructions 
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> Mention the type of plastics and recycling details 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> Toms of Maine Toothpaste - clarity in content and packaging 
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> Carbon footprint and how does the recycling works for the pack 
<Q: Is there anything that you purposely avoid including on packaging labels?> NA 
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> Impact of packaging on Earth and how recycling / recycled material is important for us to survive. 
<Q: Do you have any other thoughts or comments you would like to share?> Good work!!! Thank you 
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